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ASAM Plans Cooperation with CATARC to Enter Chinese Market

ASAM e.V, and CATARC, a Chinese central government-level enterprise, have signed a Memorandum of Understanding with the intention to enter into a strategic cooperation to promote innovation and ASAM standardization in China.

Höhenkirchen, GERMANY – July 10, 2019 –  ASAM (Association for Standardization of Automation and Measuring Systems) and CATARC (China Automotive Technology and Research Center) have agreed to cooperate on the Chinese market. Therefore, they have signed a Memorandum of Understanding on May 17, 2019 in Tianjing, China, to establish a strategic cooperation forpromoting innovation and ASAM standardization in the Chinese automotive industry.

Jihu Zheng, CEO of CATARCAutomotive Data Center(left), and Armin Rupalla, Member of the Board of Directors, ASAM e.V. (right), signing the Memorandum of Understanding (Source: CATARC)

It has been agreed that ASAM will  expand its activities to the Chinese market. ASAM aims to promote standardization in the local automotive industry by setting up a standardization processand by providingstandards that help to increase efficiency in automotive engineering processes and to improve workflowswithin Chinese companies.

CATARC will cooperate with ASAM in the fields of standardization and project implementation. Additionally it will support ASAM in acquiring and integrating new members from China. As governmental organization, CATARC will also offer support in administrative and legal issues.  For the further cooperation, ASAM and CATARC have agreed to establish a workgroup called “C-ASAM”. This workgroup shall represent ASAM in the Chinese market and make sure that the vision and development plan of the memorandum will be implemented. C-ASAM will carry out ASAM -relevant research, provide demonstrations and trainings for local companies and promote ASAM standards.

Armin Rupalla, Member of the ASAM Board of Directors, comments: “This cooperation is a leap forward in ASAM’s effort for internationalization. It enables us to broaden the user base of ASAM standards and to gain additional members and expertise for the ASAM community. We are looking forward to a fruitful collaboration.”

Mr. Shuai Zhao, representative of CATARC Automotive Data Center, states: “It is CATARC’s goal topromote innovation and efficiency in China. We believe that ASAM and particularly the ASAM standards will support the local automotive industry to improve the efficiency of their processes. Additionally it enables our companies to collaborate on a global level. We look forward to providing services, both for ASAM and for prospect new ASAM members.”

The final contract to establish C-ASAM is foreseen to be signed before the end of this year.

Source: Asam